Selling the Sizzle of the Printing Industry to Attract Young Talent
/Printing has always been in demand and is as relevant as ever. According to Mordor Intelligence, the global commercial printing market was valued at USD 433.79 billion in 2021. It is projected to be worth USD 484.22 billion by 2027, registering a CAGR of 1.74% during the forecast period (2022-2027).
However, the printing industry is not experiencing an influx of young talent. What strategies can be adopted to ensure younger job seekers recognize the beauty of working in the industry?
On today’s episode of Baldwin’s “Unlocking Potential” Podcast, host Gabrielle Bejarano sits down with Adriane Harrison, Vice-President at Printing United Alliance, Mike Nelson, Engineering Manager at Baldwin Technology’s AMS Spectral UV business and Rich Bennett, President of Baldwin Technology’s AMS Spectral UV business, to discuss how to attract young talent to the industry.
The trio discussed:
What makes printing glamorous and how to present it to the younger talent
The job satisfaction associated with the printing industry
How to approach Gen Z on the evolution and benefits of working in the printing industry
“Printing is fun, cool and high-tech, and contrary to popular misconceptions, a printing shop is most bright, clean and beautiful. Another perk of working in the printing industry is seeing things transform all day, which is really satisfying. This improves job satisfaction as you can immediately see the outcome of your efforts. One strategy to attract the younger talent is uploading videos that show the cool processes involved on different social media platforms,” explained Harrison.
“The print industry is not excluded from the evolutionary and revolutionary process. Previously, about four to six people are required to run the press machine. However, now you only need one person for the job. The entire process has become more digitalized,” noted Bennett.
“First, the creativity of the industry is something that always amazes it. We work on various systems that use various processes in the engineering discipline. One could enjoy various paths coming into the print industry because it allows for diversification,” stated Nelson.
Adriane Harrison, Vice-President of Human Relations Consulting for Printing United Alliance.
Mike Nelson, Engineering Manager at Baldwin Technology’s AMS Spectral UV business
Rich Bennett, President of Baldwin Technology’s AMS Spectral UV business